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Project: CHROMA 

Services: BRANDING & ART DIRECTION

Year: 2019



Chroma is a digital platform that offers a fresh perspective on the latest beauty trends, encourages discussions about topics such as aging, health, self image and more. Designed as a digital version of a beauty magazine, it relies on endless possibilities of the digital and through that creates a community that shares tips, advice & knowledge, all at the tip of it’s users’ fingers.
In order to stand out, this branding was visually based on a combination of strong images with bold typographic elements and copy that directly speaks its message. Using white to accentuate freshness, and mixing it with dark navy and brick orange for a pop of color, we’ve created a bold and modern visual identity that proudly represents this brand’s qualities.


























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